Saturday, January 26, 2008

Killer "Buzz" Words

Organic, Green, Sustainable, Natural, Eco-Friendly, Bio-Whatever-
To a great many people, these words really mean something, or at least they used to but unfortunately, like so many other important words in this "Consumerist" (we're not even really Capitalist anymore) nation they have been raped and enslaved by marketing. No longer do these terms really hold the heft and meaning that they were originally intended, but instead they are becoming mere shadows of what they once were. I guess that is to be expected in a post modern society, that is, one that refuses to stand up for anything that it believes in for fear of offending someone (especially those with money).
I guess that I should be happy that these words still hold at least some of their original composition since it does mean that wherever they are means things are at least a bit cleaner than they used to be, i.e. the "organic" cattle ranch, although still not likely a large green pasture full of cows grazing on grass as they were designed to, is producing less toxic manure ponds because the feed is not utilizing fertilizer originally designed to kill people and/or plants.
Perhaps one day when the economy collapses and we all awaken from our walking-consumer-coma we will realize the importance of the slow life, the patient life, where our food is not treated like a machine and we do not consume like one. Until we reach that point, we will continue to eat our corn...-g

No comments: